OXO Kitchenware

How OXO Transformed In-Store Shopping with Lift-and-Learn Technology

Overview

OXO, a household name in innovative kitchenware, faced a common retail challenge: how to educate shoppers about the unique features of their products in a way that was engaging, intuitive, and memorable. With dozens of ergonomic, well-engineered kitchen tools on display, customers often needed a deeper understanding of what made each product special. That’s when OXO turned to Lift-and-Learn technology to revolutionize the in-store experience.

Challenge

In a competitive retail environment, OXO needed a way to:

• Capture customer attention in busy kitchenware aisles.
• Educate shoppers on the unique design and functionality of its products.
• Create an interactive shopping experience that encouraged in-store engagement and product trials.

Traditional signage and static product displays weren’t enough. Consumers wanted a hands-on experience with instant access to product information, comparisons, and demonstrations—without having to hunt for a sales associate.

The Solution: “Pop Me” and “Spin Me” Interactive Displays

OXO partnered with leading Lift-and-Learn technology providers to create an interactive in-store journey. Using RFID and sensor-based triggers, the brand installed smart displays that responded when customers physically engaged with a product.

Shoppers would see prompts like:

• “Pop me to learn more” on OXO’s signature POP Containers.
• “Spin me to learn more” on their award-winning Salad Spinner.

When a customer lifted or interacted with a product, nearby digital screens instantly played engaging content, including:

• High-definition videos demonstrating product features in action.
• Comparisons between OXO products and traditional alternatives.
• Customer testimonials and expert reviews.
• Fun, snackable facts—like how OXO’s POP Containers keep ingredients fresh 50% longer compared to standard storage options.

Results

The interactive displays were an instant success, driving increased engagement and sales. After implementing Lift-and-Learn:

• OXO saw a 38% increase in in-store product interactions within the first three months.
• Sales of featured Lift-and-Learn products grew by 22% compared to non-interactive displays.
• ‍70% of customers who engaged with the experience reported feeling more confident in their purchase decisions.
• The initiative reduced the need for additional staff assistance, allowing customers to explore products at their own pace.

Conclusion

OXO’s adoption of Lift-and-Learn technology proved that the future of retail is interactive. By blending tactile engagement with dynamic content, the brand not only enhanced customer education but also drove higher sales and brand affinity. This case study highlights how retailers can leverage smart technology to turn passive browsing into active discovery—creating a shopping experience that is both enjoyable and informative.