Vertu Motors

How Vertu Motors Brought Car Colours to Life with Lift-and-Learn Technology

Overview

Vertu Motors, one of the UK’s leading automotive retailers, understands the importance of personalisation when it comes to purchasing a vehicle. With hundreds of models available and countless colour options, customers often struggled to visualise their chosen car in a specific finish—especially if that colour wasn’t physically available on the showroom floor. To solve this, Vertu Motors partnered with Lift-and-Learn specialists to create a smart, interactive showroom experience that helped customers fall in love with their perfect car, in their perfect colour.

Challenge

In a modern dealership environment, Vertu Motors wanted to:

• Help customers visualise vehicles in colours not currently on display.
• Improve decision confidence and customer satisfaction.
• Modernise their showroom experience to match the premium feel of their brand.

Car colour is an emotional choice. Customers often base their final decisions on aesthetics and visual appeal. Without being able to see their favourite car in their chosen shade, hesitation and indecision were common barriers to closing a sale.

The Solution: Colour Comes Alive with Lift-and-Learn

Vertu Motors introduced a Lift-and-Learn installation within their showroom’s design and specification area. The display featured a sleek podium with high-quality colour blocks, each representing a paint finish from their top-selling models.

Customers were invited to "Lift a Colour to See it Live."

When a customer picked up a block—say, Inferno Red or Midnight Blue—a large screen above the podium would immediately respond, showing a selection of the customer’s preferred models rendered in the exact colour they were holding.

The experience included:

• High-resolution 360° visuals of the car in the selected colour.
• Feature highlights and trim options that complemented the colour.
• Side-by-side comparisons with other paint finishes.
• A digital brochure download option to take home or email.

Results

The response to Vertu’s Lift-and-Learn installation was overwhelmingly positive:

• Colour-related hesitations dropped by 47%, helping sales consultants guide decisions faster.
• Customers reported a 61% improvement in their ability to visualise their dream car.
• In-showroom engagement increased, with an average dwell time of 5+ minutes at the display.
• Sales of premium paint finishes rose by 19%, supported by the ability to show the upgrade value.

Conclusion

Vertu Motors’ implementation of Lift-and-Learn proved that smart showroom tech doesn’t just look good—it directly impacts the customer journey. By empowering buyers with personalised, real-time visuals of their favourite cars in their favourite colours, Vertu turned a common customer frustration into a seamless, exciting, and memorable experience.

The result? More confident buyers, faster decisions, and a dealership experience that feels as innovative as the vehicles it showcases.