Spilled Grape Wine Bar

Spilled Grapes Wine Bar Uses Lift & Learn to Uncork Wine Discovery

Overview‍

Spilled Grapes, a boutique wine bar located in Wisconsin, USA, offers a curated selection of wines from around the world with a strong focus on storytelling and taste education. Their team wanted a way to help guests explore and understand each wine’s background, varietal, and flavour profile—without needing to rely on staff for every question. By integrating XTAG® Lift & Learn technology into their wine display wall, Spilled Grapes created an intuitive and engaging way for guests to discover wines with confidence and curiosity.

Challenge‍

Wine can be intimidating for casual drinkers, and Spilled Grapes wanted to remove the barriers to exploration. With dozens of unique labels on display, their goal was to:

• Educate guests about wine origins, tasting notes, and food pairing
• Enable self-guided discovery in a casual, unpressured setting
• Reduce dependency on staff for basic wine questions
• Create a modern, interactive experience that reflects their brand’s approachable style

The Solution: Interactive Wine Discovery with Lift & Learn‍

Working with XTAG®, Spilled Grapes installed a custom Lift & Learn setup along their feature wine wall. As guests lift a wine bottle from its display slot, a nearby digital screen responds instantly, showing:

• A short introduction to the wine’s origin and winemaker
• Visual tasting notes (e.g. blackberry, oak, citrus) and serving suggestions
• Recommended food pairings curated by the in-house kitchen
• Fun facts like vineyard elevation or vintage uniqueness

This turned the wine wall into a hands-on learning space, where guests could explore at their own pace and feel confident trying something new.

Results‍

The impact was immediate and positive—both operationally and experientially:‍

• Bottle engagement increased by 55%, with guests spending more time at the display
• Sales of Lift & Learn-featured wines rose by 31% in the first month
• Staff reported fewer repetitive questions, allowing them to focus on service and deeper wine discussions
• Guests described the experience as “fun,” “useful,” and “a conversation starter at the table”

Conclusion‍

Spilled Grapes transformed passive browsing into active exploration with Lift & Learn. By pairing tactile engagement with rich digital storytelling, they empowered customers to make more informed (and adventurous) wine choices—ultimately boosting sales and enhancing the overall bar experience.

For Spilled Grapes, Lift & Learn was more than a tech add-on—it became a natural extension of their passion for wine and hospitality.