
Overview
Bosch Auto Parts, a global leader in automotive components, participates in dosens of trade shows across the UK and internationally each year. With a broad portfolio of precision-engineered parts—from spark plugs and sensors to brake systems and filters—they needed a better way to showcase the technical benefits of their products in a dynamic and accessible way. Bosch turned to XTAG® Lift & Learn to create an interactive stand experience that would attract visitors, streamline product education, and reinforce their position as an innovation leader in the automotive sector.
Challenge
Trade show environments are fast-paced and competitive, with limited time to capture and hold a visitor’s attention. Bosch needed a solution that would:
The Solution: Lift & Learn-Enabled Product Display Walls
Bosch implemented XTAG® Lift & Learn technology across their exhibition stands. Each featured product—such as fuel injectors, ignition coils, or air filters—was paired with a discrete motion or light sensor.
When a visitor lifted a product from the display plinth, a nearby screen would automatically play content tailored to that item, including:
All content could be easily updated via the XTAG® Cloud CMS, allowing Bosch’s marketing team to localise messaging and rotate featured products from show to show.
Results
The technology quickly became a standout feature on the Bosch stand and delivered measurable results:
Conclusion
By integrating Lift & Learn into their trade show strategy, Bosch Auto Parts turned static displays into interactive product showcases—bringing engineering excellence to life with every lift. The technology not only captured attention but also enhanced product education and improved lead quality, helping Bosch make the most of every show floor interaction.
At trade shows where seconds matter, Lift & Learn helped Bosch deliver meaningful engagement in moments.
Experience our product firsthand with a complimentary lift and learn demo. We'll provide a brief presentation detailing our product features and pricing, followed by a demonstration of our cutting-edge technology.