Bosch Auto Parts

Bosch Auto Parts Elevates Trade Show Engagement with Lift & Learn Technology

Overview‍

Bosch Auto Parts, a global leader in automotive components, participates in dosens of trade shows across the UK and internationally each year. With a broad portfolio of precision-engineered parts—from spark plugs and sensors to brake systems and filters—they needed a better way to showcase the technical benefits of their products in a dynamic and accessible way. Bosch turned to XTAG® Lift & Learn to create an interactive stand experience that would attract visitors, streamline product education, and reinforce their position as an innovation leader in the automotive sector.

Challenge‍

Trade show environments are fast-paced and competitive, with limited time to capture and hold a visitor’s attention. Bosch needed a solution that would:

• Educate visitors about product features and specifications without requiring constant staff input
• Stand out visually and interactively from other exhibitors
• Present technical content in a way that was simple, engaging, and multilingual
• Work reliably across various venues and booth formats, both in the UK and abroad

The Solution: Lift & Learn-Enabled Product Display Walls‍

Bosch implemented XTAG® Lift & Learn technology across their exhibition stands. Each featured product—such as fuel injectors, ignition coils, or air filters—was paired with a discrete motion or light sensor.

When a visitor lifted a product from the display plinth, a nearby screen would automatically play content tailored to that item, including:

• 3D animations showing internal components and functionality
• Comparisons between standard vs. Bosch-engineered parts
• Key performance stats and technical benefits
• Use-case scenarios and maintenance tips

All content could be easily updated via the XTAG® Cloud CMS, allowing Bosch’s marketing team to localise messaging and rotate featured products from show to show.

Results‍

The technology quickly became a standout feature on the Bosch stand and delivered measurable results:‍

• Visitor dwell time increased by 48% at product zones featuring Lift & Learn
• Lead conversions rose by 35%, as visitors gained a better understanding of the products before speaking to reps
• Staff reported higher-quality conversations, with visitors arriving informed and ready to ask deeper questions
• Bosch’s international teams praised the system for its easy setup, portability, and multilingual content support

Conclusion‍

By integrating Lift & Learn into their trade show strategy, Bosch Auto Parts turned static displays into interactive product showcases—bringing engineering excellence to life with every lift. The technology not only captured attention but also enhanced product education and improved lead quality, helping Bosch make the most of every show floor interaction.

At trade shows where seconds matter, Lift & Learn helped Bosch deliver meaningful engagement in moments.