

Overview
Celesteau, an artisanal fragrance house based in Vienna, Austria, is known for blending science and artistry to craft unique, story-driven scents. In their flagship store, every bottle tells a story—but traditional shelf displays weren’t doing justice to the depth and detail behind each fragrance. Celesteau partnered with XTAG® to introduce Lift & Learn technology, turning the act of picking up a bottle into a moment of discovery.
Challenge
Fragrances are deeply personal, and Celesteau wanted to educate customers about the inspiration, ingredients, and craftsmanship behind each scent—without relying on printed materials or staff assistance. Their goals were to:
The Solution: Lift & Learn with Scent Storytelling
Celesteau integrated XTAG® Lift & Learn into their premium display units. As customers lift a fragrance bottle, a nearby screen instantly displays tailored content:
This created a seamless blend of touch, sight, and story—allowing customers to explore at their own pace while learning more than a static label could ever tell.
Results
Since introducing Lift & Learn, Celesteau has seen measurable improvements in both engagement and sales:
Conclusion
By using Lift & Learn, Celesteau turned their flagship store into more than a place to shop—it became a destination to experience the art of fragrance. The technology allowed them to preserve the luxury and intimacy of their brand while adding a modern, educational touch. It’s proof that when done thoughtfully, interactive retail doesn’t distract—it deepens connection.
Celesteau’s Lift & Learn installation is a model for premium storytelling at shelf level—where every lift reveals a new chapter.
Experience our product firsthand with a complimentary lift and learn demo. We'll provide a brief presentation detailing our product features and pricing, followed by a demonstration of our cutting-edge technology.