Celesteau

How Celesteau Uses Lift & Learn to Elevate the In-Store Fragrance Experience

Overview‍

Celesteau, an artisanal fragrance house based in Vienna, Austria, is known for blending science and artistry to craft unique, story-driven scents. In their flagship store, every bottle tells a story—but traditional shelf displays weren’t doing justice to the depth and detail behind each fragrance. Celesteau partnered with XTAG® to introduce Lift & Learn technology, turning the act of picking up a bottle into a moment of discovery.

Challenge‍

Fragrances are deeply personal, and Celesteau wanted to educate customers about the inspiration, ingredients, and craftsmanship behind each scent—without relying on printed materials or staff assistance. Their goals were to:

• Create a more immersive and self-guided shopping experience
• Educate customers on the origin and composition of each fragrance
• Connect storytelling to the act of physical product interaction
• Differentiate their retail space from conventional fragrance counters

The Solution: Lift & Learn with Scent Storytelling‍

Celesteau integrated XTAG® Lift & Learn into their premium display units. As customers lift a fragrance bottle, a nearby screen instantly displays tailored content:

• A short video of the perfumer explaining the story behind the scent
• Notes on each fragrance’s top, heart, and base layers
• Footage of rare ingredients sourced from around the world
• Ambient visuals and soundscapes that reflect the mood of the fragrance

This created a seamless blend of touch, sight, and story—allowing customers to explore at their own pace while learning more than a static label could ever tell.

Results‍

Since introducing Lift & Learn, Celesteau has seen measurable improvements in both engagement and sales:‍

• Customer interaction time per product increased by 42%
• Sales of featured fragrances rose by 27% within the first 60 days
• Staff reported a 25% decrease in basic product inquiries, freeing them up for deeper conversations
• Customers praised the experience for being “elegant,” “informative,” and “unlike anything else in fragrance retail”

Conclusion‍

By using Lift & Learn, Celesteau turned their flagship store into more than a place to shop—it became a destination to experience the art of fragrance. The technology allowed them to preserve the luxury and intimacy of their brand while adding a modern, educational touch. It’s proof that when done thoughtfully, interactive retail doesn’t distract—it deepens connection.

Celesteau’s Lift & Learn installation is a model for premium storytelling at shelf level—where every lift reveals a new chapter.