

Overview
Chevin Cycles, a well-respected independent cycle shop based in Otley, England, is known for its expert advice and carefully curated range of high-performance cycling gear. With dozens of helmets on display from leading brands like Giro, Abus, and Bell, the team at Chevin wanted a way to help customers better understand the differences between models—without relying solely on printed signage or staff explanations. By implementing XTAG® Lift & Learn technology, they transformed their helmet display into an interactive education station.
Challenge
Helmets are an essential but often overlooked part of a cyclist’s gear. While visual appeal matters, customers frequently need guidance on features like ventilation, fit systems, safety ratings, and use case (commuter vs. racing vs. trail). Chevin Cycles wanted to:
The Solution: Interactive Helmet Display with Lift & Learn
Using XTAG® Lift & Learn technology, Chevin Cycles set up a smart helmet wall where each displayed helmet is equipped with a discreet motion or light sensor. When a customer picks up a helmet, the nearby screen instantly plays branded video content provided by the manufacturer—tailored to that specific model.
The content includes:
Staff can easily update content through the XTAG® Cloud CMS to reflect seasonal promotions or new stock arrivals.
Results
Since installing the Lift & Learn system, Chevin Cycles has seen clear improvements in customer interaction and decision-making:
Conclusion
Chevin Cycles has successfully used Lift & Learn to bring helmet education to life in their Otley store. By combining physical product interaction with engaging digital content, they’ve created a more informative and enjoyable shopping experience— one that helps customers find the right helmet with clarity and confidence.
For Chevin, Lift & Learn isn’t just smart tech—it’s smart retail.
Experience our product firsthand with a complimentary lift and learn demo. We'll provide a brief presentation detailing our product features and pricing, followed by a demonstration of our cutting-edge technology.