Chevin Cycles

Chevin Cycles Enhances In-Store Education with Lift & Learn Helmet Display

Overview‍

Chevin Cycles, a well-respected independent cycle shop based in Otley, England, is known for its expert advice and carefully curated range of high-performance cycling gear. With dozens of helmets on display from leading brands like Giro, Abus, and Bell, the team at Chevin wanted a way to help customers better understand the differences between models—without relying solely on printed signage or staff explanations. By implementing XTAG® Lift & Learn technology, they transformed their helmet display into an interactive education station.

Challenge‍

Helmets are an essential but often overlooked part of a cyclist’s gear. While visual appeal matters, customers frequently need guidance on features like ventilation, fit systems, safety ratings, and use case (commuter vs. racing vs. trail). Chevin Cycles wanted to:

• Improve customer understanding of helmet features and fit
• Reduce the pressure on staff to explain every model during busy times
• Support customers in making more confident purchase decisions
• Use manufacturer-provided media in a more impactful way

The Solution: Interactive Helmet Display with Lift & Learn‍

Using XTAG® Lift & Learn technology, Chevin Cycles set up a smart helmet wall where each displayed helmet is equipped with a discreet motion or light sensor. When a customer picks up a helmet, the nearby screen instantly plays branded video content provided by the manufacturer—tailored to that specific model.

The content includes:

• Product feature breakdowns (e.g. MIPS technology, adjustable fit systems)
• Lifestyle and performance videos from Giro, Abus, and Bell
• Safety certifications and key selling points
• Use-case guidance to help cyclists choose the right helmet for their riding style

Staff can easily update content through the XTAG® Cloud CMS to reflect seasonal promotions or new stock arrivals.

Results‍

Since installing the Lift & Learn system, Chevin Cycles has seen clear improvements in customer interaction and decision-making:

• Increased dwell time at the helmet wall as customers engage with content
• Reduced number of basic product questions, freeing staff for deeper advice
• Higher customer confidence when selecting premium helmets
• Improved use of manufacturer media assets, with better in-store impact

Conclusion‍

Chevin Cycles has successfully used Lift & Learn to bring helmet education to life in their Otley store. By combining physical product interaction with engaging digital content, they’ve created a more informative and enjoyable shopping experience— one that helps customers find the right helmet with clarity and confidence.

For Chevin, Lift & Learn isn’t just smart tech—it’s smart retail.