Cranmer Education Trust

Crammer Education Trust Brings Marketing Lessons to Life with Lift & Learn Technology

Overview‍

Crammer Education Trust, a forward-thinking multi-academy trust in the UK, is committed to enriching student learning through innovation. Across three of its secondary schools, the Trust introduced XTAG® Lift & Learn technology to transform traditional business studies lessons into dynamic, hands-on experiences. In marketing classes, pupils now explore real-world brands by interacting with physical products that trigger on-screen media, turning passive learning into active discovery.

Challenge‍

Teaching marketing theory in the classroom can be abstract, especially when discussing consumer psychology, advertising strategies, and brand positioning. Crammer Education Trust wanted to:

• Make business and marketing lessons more engaging and memorable
• Help students connect theory with real-life brand examples
• Encourage independent exploration and critical thinking
• Create a modern, interactive classroom environment that reflects real industry practices

The Solution: Interactive Brand Exploration with Lift & Learn‍

Using Lift & Learn stations installed in each school, teachers placed branded product samples—ranging from food packaging to tech gadgets—on sensor-enabled display units. When a student lifts an item, a nearby screen plays targeted media content that explains:

• The brand’s marketing strategy and positioning
• Ad campaigns and audience targeting methods
• Real-world performance data and case studies
• Visuals of successful promotions and key messaging tactics

Teachers can update content remotely via the XTAG® Cloud CMS, allowing lesson plans to evolve throughout the term and align with current events or curriculum topics.

Results‍

The impact across all three schools was immediate and positive:‍

• Student engagement in marketing classes increased significantly, with more hands-on participation
• Pupils reported greater understanding of abstract concepts, like emotional branding or target demographics
• Lessons became more discussion-driven, as students debated which strategies worked best and why
• The technology supported both independent and group learning, adaptable to different teaching styles

Conclusion

By adopting Lift & Learn, Crammer Education Trust turned everyday classroom sessions into interactive brand labs. Students no longer just learn about marketing—they experience it. The Trust’s approach shows how educational environments can adopt retail technology to enrich learning and better prepare students for real-world industries.

With Lift & Learn, Crammer Education Trust is shaping the marketers of tomorrow—one product interaction at a time.