DuroFix

DuroFix Uses Lift & Learn to Power Up Trade Show Engagement

Overview‍

DuroFix, a leading global manufacturer of professional-grade power tools, is known for innovation, performance, and ergonomic design. At a recent international trade show, DuroFix wanted to break away from passive displays and give visitors a more hands-on, immersive experience. By partnering with XTAG®, they introduced an interactive Lift & Learn system that allowed attendees to explore tools in a more natural and engaging way—by picking them up and placing them on a smart podium that triggered dynamic product content.

Challenge‍

Trade shows can make it difficult for visitors to truly understand the benefits of a product in the short time they spend at a stand. DuroFix wanted to:

• Create a more interactive and intuitive product discovery experience
• Deliver detailed product content without relying on printed materials or continuous staff demos
• Use technology in a way that felt seamless, not forced
• Highlight multiple tool types without overwhelming visitors

The Solution: Smart Podium with Proximity-Based Triggering‍

Working with XTAG®, DuroFix implemented a custom Lift & Learn experience that went beyond traditional shelf sensors. Each tool on display was fitted with an XTAG® motion sensor configured with custom RSSI (signal strength) settings, allowing it to trigger content only when it was placed within range of a designated podium.

Here’s how it worked:

• A visitor picked up a power tool from the display wall
• They walked over to the podium out of curiosity or guidance
• Upon placing the tool on the podium, a nearby screen would automatically play a detailed product video—highlighting key features, use cases, technical specifications, and benefits
• If a different tool was placed, the screen would instantly update to show relevant content

This dynamic setup created a more natural and memorable flow: customers explored on their own, guided only by their curiosity and the product in their hands.

Results‍

The response from both attendees and DuroFix’s sales team was overwhelmingly positive:

• Stand engagement rose by 52% compared to previous trade shows
• Visitors spent 2x more time interacting with products than in standard display setups
• Staff noted more product-specific conversations, as the videos helped pre-qualify interest
• The RSSI-based interaction felt intuitive and futuristic, prompting excellent feedback from distributors and partners

Conclusion‍

DuroFix leveraged XTAG®’s Lift & Learn system not just to inform—but to immerse. By combining motion sensors with smart range detection, they turned every product pickup into a purposeful, content-driven interaction. The result was a tech-enabled stand that remained true to the brand’s hands-on identity, while dramatically enhancing visitor experience and engagement.

For DuroFix, it wasn’t just about showcasing power tools—it was about empowering discovery.